David Gulasi social media
2.5 Million fans
Weibo, short for MicroBlog and renamed after "Sina Weibo", is one of the top social networking platform in China with 462 million monthly active users.
WeChat is a Chinese multi-purpose messaging, social media and mobile payment app developed by Tencent. First released in 2011, it became the world's largest standalone mobile app in 2018, with over 1 billion monthly active users.
2.7 Million fans
71.1% Weibo's Miaopai users have a high purchasing power
The market penetration rate of short video increased from 49.8% to 67.7% with users reaching 744 million. Weibo-backed Miaopai is extremely popular among young users as nearly 50% of its users aged 25 years or younger.
3.3 Million fans
With 59.7 million registered users, Yizhibo became one of the biggest live-streaming platforms in China. While Weibo announces the acquisition of the app, live-stream format turns into the new gateway to reach Chinese millennials audience
1.9 Million fans
68% of Chinese social media users use Douyin, and 59% of smartphone users, says ByteDance. These figures are set to rise over 2020. Previous figures set Douyin's monthly active user count at 300 million in June 2018, with 150 million of these logging into Douyin on a daily basis.
Which literally translates as “little red book,” is a social e-commerce shopping app based in Shanghai. Aimed at 18-to-35-year-old Chinese women, the platform helps users discover and buy luxury products from overseas, share shopping tips and swap fashion ideas.
Meipai is a video-sharing app created by Meitu, a technology company known for its image editing apps and selfie-specialty smartphones. Meipai was launched in 2014 and became popular incredibly fast. As of last year, 76% of Meipai’s users were women with an average age of 23, and 60% of them lived in first and second-tier cities.
China’s Twitter-like platform is now the Chinese answer to instagram, this app is the next big thing in China
A very popular video platform in China.
In the fourth quarter of 2019, the number of average monthly active users of the online entertainment platform Bilibili reached about 130.28 million, including approximately 8.82 million paying users. The number of average monthly active user gradually increased over the last 24 months